Mapping Sydney's rivalries

I am amused looking at this cover of THARUNKA magazine, from the UNIVERSITY OF NEW SOUTH WALES.
It purports to show how different SYDNEY residents view the other areas of the city -- for example, Eastern Suburb residents labeling the Western Suburbs as "Someone Has to Live Here" and North Shore residents labeling the Cronulla-Sutherland area as "Bogans," an AUSTRALIAN slang term for someone who is working class and unsophisticated.
The maps signify the neighborhood rivalries in Sydney, but their theme could be appropriated for other large, urban areas.
What would similar maps of London or San Francisco look like? How do people in the Sunset district, for example, view people in Noe Valley?