Wednesday, February 08, 2012

Startling jacket from 1979

"This is currently one of the most successful sports supporter jackets in SCANDINAVIA."
-- February 1979 advert in SHOOT! Magazine.
Not much startles me in a soccer magazine.
This advertisement did.
The new "TRUKER" BOMBER JACKET was heralded the latest and greatest gear for football supporters everywhere.
I'm not so sure.
"A quilted bomber jacket," it says here, "Made from Nylon, Polyester Wadding and heavy knitted trim plus our unique hand screen printed sleeve panel."
It was upon this sleeve panel that you would broadcast to the world your club.
"Featuring all your favourite 1st, 2nd,3rd and 4th Division teams and including major Scottish teams."
Actually, the more I gazed at the jacket and the long-haired models -- supporters of MANCHESTER UNITED and LIVERPOOL, it appeared -- the more I understood the Truker Jacket's place in history.
This is why PUNK had to happen.


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