Wednesday, May 19, 2010

Putting the swagger into "Swagger Wagon"

Everybody in the family has the "SWAGGER WAGON" song stuck in our heads this morning.
You might have seen this two-and-a-half minute TOYOTA commercial on Facebook or elsewhere.
Independent film director JODY HILL (of "Observe and Report" fame) created the black-and-white faux gangsta rap video in which the mother (Sonoma County actress Rachael Drummond) and father (Brian Huskey, you've seen him in a bunch of ads) boast about their mad parenting skillz and their great minivan.
"I roll hard through the streets and the cul-de-sacs," raps the dad, "Proud parent of an honor roll student, Jack. I got a swing in the front, a tree house in the back. My 'No. 1 Dad' mug says, 'Yeah, I'm the Mack.'"
The clip has drawn more than 1.9 million views on YouTube. If you haven't seen it, check it out for yourself by clicking here.
Like many commericials made my actual filmmakers, there's a uniqueness that makes "Swagger Wagon" memorable.

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