Their school's logo can beat your school's logo

I spent last evening listening to a blowout in men's college basketball, feeling oddly proud for the efforts of the losing team.
Hunter Hayden scored a team-high eight points as the ACADEMY OF ART fell at the UNIVERSITY OF SAN FRANCISCO, 74-23.
The visiting URBAN KNIGHTS trailed, 45-9, at the half, but the score really wasn't all that important for a basketball team playing in only its third competitive game.
Based in downtown SAN FRANCISCO, the Academy of Art is playing an exploratory year of competition, hoping to gain Division II status in the NCAA. If it gains Division II provisional status next year, the Academy of Art would be the only art school in the NCAA.
The school is 0-2 after last night's loss to the Dons, having fallen to Cal State Stanislaus (following an exhibition loss to San Francisco State), but coach Peter Thibeaux has said the team's record is not important.
Thibeaux, who played at St. Mary's in college and for the Golden State Warriors in the NBA, has said the team's mission this season is to gain experience and credibility.
Hayden, last night's team top-scorer, stated an equally practical goal on the school's athletic department Web site (located here):
"Just being able to handle basketball and school. Being on the road and getting homework and (art) projects done."
I tuned in to last night's game because I like the U.S.F. Dons. I finished listening as a fan of the Urban Knights.